The ad begins with the scene of a glassful of Coca-Cola overflowing ice. It is followed by various scenes of excitement, friendship, and love. In the first incident, some friends are skiing, in the next, some friends are having a good time together, and then, a girl and a boy are smooching in the library. One scene shows a party in which a young couple drinks the coca cola from the same bottle. In the end, it is ‘taste the feeling.’ When you are alone, coca cola is still there, being the great companion that it is.
The ad depicts the presence of coca cola in the lives of the youth, bringing them joy and laughter. No fun moment and friendship is complete without coca cola. The advert is made to just shake your emotions, making you feel nostalgic about moments of friendship, love, and fun. The ad closes with a guy gulping a coca cola and then a girl is in a bear hug. The emotions that the ad provokes are those of longing, happiness, and fun.
The target population is the millennial generation, whose life is hip and fun. The advert is built based on the lifestyle of a young person. Most millennial people are always looking for a fun time and life at the moment. The Coca-Cola Company contends coca cola is the best company for enjoyable times. The fellows in the advert are picked from the millennial generation, which is the target audience. The ad presumes that the target group is already conversant with the product. Its main objective is to reminisce. The ad portrays the ordinary life of a millennial and their ‘work hard play hard’ lifestyle. When the ad was made, its intention was to connect with the feelings it elicits and mirrors the same enthusiasm that the millennial generation has. The ad implies that y drinking coca cola, you bring more joy, delight, and glory to your life.
The ad uses Coca-Cola with friends, friends with stories, coca cola with smiles, smiles with secrets, secrets with fun, fun with coca cola, coca cola with love text throughout the ad. Through using writings, the text tries to passionately connect with the youth. People who have coca cola are great friends and great secret-keepers. Whenever there is music, food, good times, and good friends, coca cola is always there. The values that the ad champions are those of the contemporary generation, that is, liberty, love, friendship, and happiness.
The American culture believes in liberty and respect for the feelings of others. It is built on friendship, love and great energy. It is social and celebrates cultural values. When these values are practiced, people feel immense joy. Like the millennial generation, Coca-Cola believes in everyone being a winner, and each moment is a moment of triumph. Coca-cola is for everyone. The ad is successful in instantly connecting with the young generation. Then, it effectively creates a recall. An ad like that seeks to engage customers, retain the existing ones while attracting new ones. Going by the simplicity and splendor of the advert, it effectively achieves what it expects to.
Based on the ad, I learned that coca cola is tasty and I would buy a coca cola. I would also recommend it to another person. Watching the ad makes me thirsty for a coca cola and for fun times with friends. What surprised me most in the ad is that everyone is so happy doing any activity they do. It is not always the case.
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