Week 3 Topic 1

GoPro is one of the companies that utilizes Instagram to advertise its products. Since the company is known for the creation of versatile camera, it is able to use social media as a platform to showcase the different photos and videos which are mostly taken by the users of their brand. The user-generated images could be one of the strategies of the company to show what its cameras can do and the number of users that has been using it. Since GoPro is mainly used to take adventurous pictures and videos, the images in its Instagram page say it all. The company further encourages its product users to share their photos, so GoPro could repost it in its page. For example, one of its recent post is a picture of a group of people who are skydiving. It shows how the GoPro camera was able to capture the images of the people who are freefalling. The captured photo is so clear that it even included a shot of the rainbow. GoPro includes the name of the sharer of the photo in its caption which is also its way to thank its users.

After checking the Instagram page of GoPro, I have to say that the company is effective in promoting its brand. Also, it is able to target its market by the photos it shares. Since the main users of GoPro cameras are the adventurous people, travelers, athletes, and even families, the page shows how the camera can be used in various activities. So, GoPro effectively uses social media in targeting its market and showcasing what its products can do and offer to the people.

Since reality media is one of the trends nowadays, GoPro can further advertise its cameras to be able to capture media reality videos. The company may upload more videos using the YouTube channel to showcase good quality videos taken by its camera. This could also encourage the users to capture their moments and upload it in YouTube as well.